Who is STAAH?

Richard Cooper on January 24, 2020


Aparbook is proud to be partnered with STAAH Channel Manager offering SAMS customers integrations with over 200 of the worlds biggest Online Travel Agents. 

Partnering with STAAH allows our customers to push rates, block availability, and process bookings from one place, SAMS. 

This seamless process gives our customers the benefits of using a property management system dedicated to serviced apartments while reaching global customers on 200+ OTAs. 


Recognised as an innovator in hospitality technology solutions, STAAH has been using cloud-based products to help accommodation providers around the world power their online growth since 2008. STAAH offers award-winning products to put property owners in control by empowering them with technology that helps them attract, convert, analyse and maximise online reach and revenue.

Founded by Gavin Jeddo, a pioneer in the field of distribution technology, STAAH have grown from a Kiwi basement start-up to a global hospitality technology specialist serving more than 8,000 properties in over 80 countries. STAAH is headquartered in Auckland and have operations in New Zealand, India, Malaysia, Philippines, Thailand, UAE, and the United Kingdom to service our expanding network.

STAAH Services

STAAH provide industry-leading technology solutions for hospitality distribution, direct bookings and digital marketing services.

STAAH products include Instant and MAX Channel Managers, a real-time online distribution platform; ConvertDirect and Max Booking Engines that helps property owners grow direct online bookings; InstantSite Websites, an easy-to-use website builder for hospitality businesses; ReviewMinder to help manage online reputation; and GiftVoucher Engine, an off-the-shelf e-shop to sell gift vouchers.

STAAH technology is used by all segments of the hospitality industry, from big hotel and motel chains to boutique properties, serviced apartments, independent hotels, holiday parks and guest houses.

Discover more about STAAH and ask about using SAMS by Apartbook today.https://www.staah.com/

Welcome Charles Hope Apartments

Richard Cooper on January 15, 2020


We are thrilled to announce Charles Hope Apartments have chosen SAMS to assist in the running of their serviced apartments. SAMS is a serviced apartment management system designed by Apartbook to offer dedicated property management software to the industry.

About Charles Hope Apartments 

Charles Hope Apartments has been operating since 2016 and is one of the UK’s fastest-growing serviced apartment operators focusing on mid to high-end properties.

Boasting over 150 Apartments in 6 different locations across Europe, Charles Hope has firmly set its sights on becoming a leading serviced apartment provider.

  • London
  • Copenhagen
  • Luxembourg City
  • Birmingham
  • Southampton
  • Heathrow South 

Delivering high levels of service and stylish accommodation, Charles Hopes reputation as the place to stay is growing from strength to strength.

Discover more about Charles Hope https://www.charleshope.co.uk



Welcome KH Homes!

Richard Cooper on January 3, 2020


We are delighted to announce KH Homes have chosen to use SAMS as their new Property Management System and started using the software as of the end of Decemeber 2019.

About KH Homes

KH Homes has over 30 serviced apartments in the Kent area. 

Based in Maidstone, KH Homes have grown to be a leading serviced apartment provider in the region, offering excellent levels of service with modern stylish 1, 2 and 3-bed accommodation. 

The team at KH Homes are well known for innovation in the industry along with supporting local and national charities. 

Discover more about KH Homes- https://www.khhomes.co.uk/

We explain the difference between a PMS and a Channel Manager?

I get this question a lot and I understand why.

Firstly let’s start with understanding the abbreviations PMS (Property Management System) OTAs (Online Travel Agents) and Channel Manager just says what it is. 

channel manager is a tool that will allow you to sell all your rooms on all your connected booking sites at the same time. The easiest system to understand is the Online Travel Agency (OTA), otherwise known as a “Channel“.

These channels are where you have listed your property for sale, and where many of your guests search for and book your property.  Just a few examples of OTA channels include:

Channel Roles

Your channels handle and accomplish many tasks, below are some of the common ones:

  • Listing your property for sale on their website
  • Providing a method for your guests to book accommodations at your property
  • Sending your guest bookings to the appropriate system (such as a connected channel manager, directly to your email, to a Property Management System, etc.)
  • Fulfilling their part of the contract you signed when listing your property with the channel

The hospitality industry is full of different technology solutions to assist running your business and confusion seems rife within the serviced apartment sector.  I am sure this is the same for when running a hotel or B&B but today I will focus on my experience with serviced apartments. 

While meeting people talking about Apartbook and our system SAMS, which may I add is an abbreviation for (Serviced Apartment Management System), just to add an extra layer of confusion. I always get asked, “so are you a channel manager?” and my simple answer is no. However, that answer is far too simple,  as we do connect with a Channel Manager. 

SAMS is property management but for the serviced apartment sector… I hope you are still with me, focuses on the day to day running of your business. 

Most PMS systems will have calendars for booking, some form of payment solution and more than likely a report or two, and all will probably have some sort of connection with a channel manager or direct connections. 

Channel managers are the middle man between the OTAs and the PMS that allow you to receive bookings from many different OTAs and there are many, hundreds if not thousands globally.

This is where I think people get confused. 

Most Channel managers will provide a basic calendar function to upload rates and see a booking, now if that is all you need you may not be looking for a PMS, although it does restrict further communication between you and your guests as well as the other functionality a system like SAMS will provide.

A channel manager will not host payment solutions, direct messaging, invoicing, apartment management, maintenance logging etc, or work with you to help streamline your businesses process. 

Of course, that is not where the confusion ends as so many PMS systems also claim to be channel managers and channel managers claim to be PMS systems. With hundreds of different companies claiming to do the same thing, it can easily lead to confusion as to what my business needs. I am guessing this is the point where you need a cup of tea or something stronger to help with the head-spinning confusion.

I like to think of it this way. 

The saying “ jack of all trades master of none” comes to mind when researching the many different PMS systems on the market. 

Which appears to be leaving the hospitality technology industry with a bad name, but I will leave that for another day. 

So to conclude a PMS may not be for you. However, if it is, maybe look at what the system can actually do rather than the promise and see if it works for your business needs, don’t get fooled by the buzz words and tech jargon. And if it is a channel manager you are looking for then remember they are the middle man, you might need a PMS to go with it. 

Of course, if you see an all in one we do everything and we will solve every problem in your business,  you might need to think of the saying.